Draft Horse Insights turns social media data into decisive action — measurement built to hold up under the pressure of a real election cycle.
Plenty of firms sell the flashy sprint — dashboards that look good in a pitch and drown you in data when the cycle gets loud. We were built for decisive action.
A draft horse is bred to pull heavy things, over long distances, without spooking. That's the standard we hold our analytics to: steady under pressure, sure-footed on the evidence, and strong enough to move a campaign that needs moving.
"True to the Draft Horse namesake, we categorize and analyze every post in our reports. A real person accountable to your team."
Analysis that holds up when the cycle gets loud and every post is being second-guessed.
A person doing the heavy reading — every post, every week — so nothing that matters slips past.
Every insight traces back to real posts and real reactions your team can act on.
The analysis that helps a candidate win hearts and minds on social — read by a person, not pulled from a dashboard.
We learn your race, your goals, the platforms you're on, and the timeframe you want covered.
A human analyst reviews and categorizes every post across that window — one at a time.
We surface what themes and formats are landing, what's over- or under-performing, and how sentiment is moving.
You get a clear, bespoke read-out — with the moves worth making before the next post goes up.
Tell us about your campaign and we'll walk you through what a Draft Horse engagement looks like — no pitch theater, just the plan.
Prefer to write first? Send a note using the form — or email us directly at sales@drafthorseinsights.com.
