Ryland Ditizio founded Draft Horse Insights on a simple conviction: campaigns don't need more noise, they need someone who will do the heavy, unglamorous analytical work and get it right under pressure.
The name is the method. Where most analytics shops scrape data by the ton and hand back a dashboard nobody can quite explain, Ryland built the firm around the opposite discipline — work done by hand, reviewed by a person, and backed by someone who can stand behind every number in the room.
That's not a tagline he outsources. Every post in a Draft Horse report is read, categorized, and analyzed by a real person — because a campaign is people talking to people, and the analysis should be honest to that. It's slower than an algorithm and far more useful: findings a candidate can trust, defend, and act on.
Ryland lives and works in Rockville Centre, New York, where the firm's steady, load-bearing approach took shape. In his spare time he serves as a volunteer firefighter, giving back to the community he calls home. It's the same instinct that runs through the company — show up, pull the weight others can't, and be reliable when it counts.
Ryland's approach didn't start in politics. It came from a decade in social media, studying what actually makes people share, react, and pass something on.
Ryland began his career at Shareability, an innovative agency built on a simple, radical idea: engineer ad campaigns people genuinely want to share, and earn millions of views the client never paid for. Working there, he saw first-hand that deliberate creative strategy could "cause" hundreds of millions of earned views — and developed a lasting appreciation for the social dynamics that traditional media channels simply don't have.
He went on to lead campaign reporting for major tech clients — Spotify, Facebook, and Amazon — at Whalar, a leading creator marketing agency. There he learned how earned viewership can be tailored to specific demographics by mixing different creators' audiences. Word travelled: after being sought out by multiple politicians for his services, Ryland left to build something of his own.
Those two lessons — that earned attention can be caused, and aimed — became the foundation of Draft Horse Insights. Today Ryland builds reports that help public figures understand what's "causing" people to react to their posts, one categorized post at a time.
Bring us the race that needs moving — we'll show you what a Draft Horse engagement looks like.
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